At trade shows and business seminars I am asked what types of businesses are most successful with outsourcing their sales calls.  The answer is two-fold, and they are mutually exclusive of one another.

Hands down, widgets get more appointments than a  deeply embedded esoteric intangible service. Unless…you are a service that is defined in the name.  Click2Mortar, http://www.click2mortar.com/ for instance, is the best known media system that delivers the web customer to a local store.  Interweb retail people that I pitch finally get it.  It didn’t happen overnight, so lets throw a third-fold into the mix….timing, and that’s not new.

Don’t get me wrong.  Anything can be done, it’s just that coming to us with exactly the right tools will be the difference between an OK campaign and a killer campaign.