by Sheryl Tuttle

According to, one of the top 10 most stressful jobs for 2010 is Advertising Account Executive because

“Competition and the pressure of acquiring and maintaining major accounts forces executives in this field to work long and irregular hours. The work requires a high level of creativity, meeting deadlines, close attention to detail and self-motivation.”

I believe it safe to say this description aptly applies to most jobs in sales. Be it outside or inside, initiating the process or closing the deal, sales roles are often fraught with stress. But there are numerous tactics for reducing stress, and here are a few of my personal favorites.

  • Don’t take rejection personally. I’ve written about handling rejection before. Taking rejection personally only adds to your stress level.
  • Take good notes when talking to a prospect. This will make future follow-up calls easier and eliminate the stress associated with having to remember too many details.
  • Exercise and move around, especially if you are making prospect calls and sitting for long stretches of time. Stand up from time to time, and if possible, walk-around as you talk.
  • Laugh and smile often. While sales work is very serious indeed, it’s less stressful and a lot more fun if it is enjoyed.
  • Avoid distractions and better manage your time. Plan ahead so you are not stretched too thin, then stay on task.
  • Delegate. Hand off or farm out responsibilities, such as setting appointments, so you can better focus.

What are some of the ways you assuage the stress in your day-to-day sales role?