I was totally unprepared for the physical effects of cold calling.
If you’re even slightly like me, stress is a trigger, that makes me eat. Don’t get me wrong. I don’t munch away whilst on my calls, but if I’m on a call for a long time, and I begin to lose focus, I get stressed, and think about food. Years ago, I’ll admit it, I was a smoker, and although that demon is long gone, that same Tasmanian devil now propels me to the kitchen. When I began in the B2B lead generating business, I was unaware of what can happen if someone says 1) “sign me up,” or 2) “not interested.” And, it’s always one or the other. What’d I do? I headed straight for the fridge. Bear in mind, I work from my home office – so my all access pass had me at my stainless steel top-of-the-line, French-door Goddess of the Goodies - A LOT! Whatever was there, as long as it was bite-sized, I’d grab it. Believe me, it took me quite a while to realize that it mattered not what I reached for – See’s chocolates, pieces of cheese, or pieces of raw veggies. I was either feeling happy that I had succeeded at my mission or crummy because I (not really) was turned down. One day, there I was, staring into the light of the fridge, reaching for something I had no desire to eat, that I realized that I’d gone and developed a Jones. At first, I said to myself that at least I was not the person who kept a bottle in my desk drawer to take a nip every now and then. Nor was I like the gentlemen from Mad Men and their office cocktail de-stressers. But the munchies, for me — exactly the same – a crutch. You know what they say? Recognizing that there is a problem is half the battle. I embraced my new habit by acknowledging it. Oprah or my shrink – (maybe both) had given me permission to do this, and I started to smoke again. JUST KIDDING!
That’s it. Just watch for these triggers, and remember to go for the carrots.
July 13, 2009 at 9:43 am
Ha, great post. First time on the blog and looking forward to coming back. In terms of prospecting, you see so much on the social media front, and rightly so these days, but cold calling is as prominent as ever in what we do (representing companies in the marketing services space-full service agencies, PR firms, etc.) Thanks for the insights.
July 13, 2009 at 11:32 am
Hi Lee — Thank you for commenting on our blog! Most appreciated. As you mentioned cold calling is prominent, and I think the Fortune 500 & 1000 companies that we provide our cold-calling expertise for, will continue. It’s not going away. It might morph into something different, as corporations jump deeper into the social marketing pools, but currently we are still complimenting the biz dev departments in their efforts. How are you finding things lately in your business? Please visit the blog again. Take care.